We have all completed cosmetology school so our Tight Curl Mastery Workshops were created to enhance and deepen your skill in tight curls.
What we weren’t taught in school was how to build our businesses. Whether we are an employee, booth renter, suite renter, or salon owner many of us lack a fundamental grounding in how to build sustainable + profitable business.
Even if you just want to grow by word of mouth, word of mouth is digital. Our ability to understand, adapt, harness and engage in the digital space enhances our ability to collect more coins and curate the clientele we desire.
One CIK Alum stylist has doubled her behind the chair revenue as a part time stylist, another increased her monthly revenue over 50% since May and is now looking to take her mobile styling business to a permanent rental space
Execute! is the culmination of two years of teaching business alongside the technical. Shifts in the economy and technology in 2020 have now required that we shift and give our CIK Business Framework its due in our first business retreat. 2/3 of our framework is focused on key business topics:
• Maximize Your A.T.M.
Which currency is the most valuable? Your Attention/Energy, Time, or Money?
We determine your primary currency to determine how you proceed in business as a curl stylist.
• Work Your Chair
Streamline your business to maximize revenue behind and beyond the chair. We uncover your
ideal target market in order to:
Attract your dream client
Create your "love to do" menu
• Price For Profit
Affordable means nothing If you can't stay in business
We reveal your balls to the wall revenue goals and develop a pricing, product, and packaging plan to achieve it.
• Own Your Online Real Estate
You must be Googleable with receipts
Forget about branding, Lets Talk Visual Communication across all platforms and why it is imperative to bring your customer on a digital journey before they ever sit in your chair.
• Communicate Your Value
Fear & Money don’t mix, you must understand and clearly articulate the value you bring to your
clients hair lives.
We crafting compelling copy for the curls and the culture that is clear, authentic, and persuasive.
• Set Your Systems
A failure to plan is a plan to fail.
We dig into your business model, intellectual property, and legal structures with a small business attorney to discover where you are leaving coins on the table.
You will leave the Execute retreat with systems and processes to bring clients in and through your business to create an impactful raving fan engine. You'll raise your prices to the true value of your services, and initiate alternative revenue generating projects complete with a 90 day action plan and follow up for execution.
We are Aeleise (pink hair) and Aishia (blonde hair) practicing natural hair stylists, moms to tiny humans, upsetters of the Internet, beauty industry disrupters, lovers of fact based hair care, tight curl experts, brand agnostic educators, Authoress behind Wash Your Damn Hair and just your overall snarky girlfriends who really know our ish. Our hair is only picture ready about 60% of the time, but we absolutely adore the curls we get to care for in the salon and online. We’re just here to help you create a joyful, simple, and fabulous experience with your black girl curls.